An advertising or marketing campaign is something that stands out and a good advertising campaign should be something that will stick with you, something you will remember. Slogan's are also something that people tend to remember, such as Nike's Just Do It campaign or Got Milk? so they are just as important as a solid marketing or advertising campaign.
Any business - including small to medium sized businesses - should make sure that they have a solid advertising or marketing campaign that will make them stand out. A campaign that will still with potential customers or current customers for years to come, solidifying your place within the marketplace. In order to do this properly you will need the expertise of a company who's main focus and goal is to help a business like yours ride to the top through marketing or advertising efforts, just to ensure your efforts are effective and your hard earned money isn't wasted.
The infographic below shows the best campaigns of all time. These are campaigns that probably everyone remembers, which means they are also effective campaigns.
Are there any advertising campaigns that you remember that are not included on this infographic?
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