Revamping Your Brand

Revamping Your Brand is Imperative for Continual Business Growth

While it might seem like a lot of work, all businesses large and small should consider revamping their brand, depending on the following factors:

• Age. How many years has your company had the same look and feel? How long have you had the same logo design where things are measured in weeks and days today? It's imperative for continual business growth to keep your brand fresh...
• Introduction of a New Product or Service. If your company is about to roll out a new project, property or product it might be a good idea to update your brand or logo, keeping your business fresh. 
• A merger. If there is a change in leadership within your company then you might want to consider making a change. 

If your company is experiencing any of the above you might want to assess your business and where it stands as a brand. Even with that said, however, it's important that you don't just change for change's sake or because you're tired of your brand. You shouldn't make a change until you fully understand just how much it's going to cost, both dollar-wise and emotionally. A change in your brand isn't just another marketing campaign, it's more than that so you want to ensure that you choose the best company to help you with all of your branding needs---at an affordable and reasonable price. 

There are major companies that have recently decided to revamp their brand, such as Apple. Google, Inc and Android based devices are rising to the forefront so Apple has decided to boost their brand, offer more features and other enticing product offerings. 

According to this video, released in June 2013, Apple is looking to revamp their brand and stand out from the new Operating System rave Windows 8. 

In addition to the new operating system, Apple has decided to revamp their advertising campaign -- a wise choice, in my opinion. 

What are your thoughts on Apple's revamp? A good or bad idea? 

If you would like help with revamping your business' brand, contact us today to discuss your needs and the world of possibilities that a brand revamp will bring to your company.