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Thursday, August 1, 2013

Marketing Your Business on a Tight Budget

There's no way around it, marketing your business is essential for its success. In fact, successful marketing can provide your business with a significant return in a very short period of time -- even on a tight budget. In the past the only choice a business had to market their business effectively were outbound marketing tactics such as advertising, direct mailing, cold calling and so on. Outbound marketing can still be a bit expensive, but there are so many over avenues that you can take today that are much more affordable.

The article below discusses some ideas for marketing on a shoestring budget:
  1. Start small. Set aside a small budget to begin with. Re-invest some of the dividends from these campaigns into further marketing.
  2. Leverage free tools. Social media tools and many free online tools can help you do marketing well. Build a following on free social sites, create profiles on professional business sites. Submit your business to local online business directories.
  3. Shop for discounts and coupons. Many marketing tools and programs will offer you a free trial. This can translate to profit before you spend any money. Google Adwords is a good example of this as Google will often give people a $50 or $100 Adwords coupon to start their paid search engine advertising campaign with. (Tip: Do some extensive research about effective Adwords campaign before using your free coupon so you can increase the chances of getting good results with it)
  4. Try tier two advertising programs. If you think a search engine marketing advertising campaign sounds too expensive, consider doing an ad campaign on a specific site, instead. Facebook advertising for instance, can be less expensive than many other online marketing campaigns and can provide you with laser targeted focus to geographic areas, age groups, gender, interest levels, and so on.
You can read the rest of the article here.

If you're a small to medium sized business that has yet to implement a successful marketing campaign, it's due time. Both inbound and outbound marketing is a way for you to build relationships with your current or prospective clients and grow your business -- faster than many of your competitors. Today there are many companies that you can hire -- and for a reasonable price -- to manage your marketing campaigns, like Classic Image.

These companies will handle the day-to-day marketing needs of your campaigns while you can focus on what matters most... growing your business. In many cases you can get a reasonable quote to jump start your campaign, ensuring that you don't break your bank.



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