Hashtags and Social Media Marketing Power

As an online business or even a small to medium-sized business, social media marketing is a serious way to market your business. Now, while most business owners know this [or at least have an idea], it is still likely that they don't know just how much social media marketing can grow their business, helping them surpass their competitors. This is equally true of online businesses and small to medium sized businesses. For those of you who are...

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Innovative Ways To Market Your Start-Up Business (and Successfully) Through Social Media Marketing

Over the last ten years technology has advanced quite a bit, including the way that social media is used. First generation social media platforms like Myspace were basically used by people to connect with other like-minded individuals. It was used to share your life and everything about you, including your up and coming band, short films, etc. Today, however, social media is so much more than that -- especially for small to medium sized businesses...

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Content Marketing: How to Grow Your Business With Content

Content is King...it's Just the Way It Is As a small to medium sized business you might have heard the phrase "content is king" somewhere along the line. It might seem crazy, but the truth of the matter is that content IS king and content marketing is something that small to medium sized businesses will need to take advantage of at some point or another, especially if they are looking to grow their business.  We have worked with...

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Great Innovative Marketing Campaigns of 2013 (So Far)

Photo Courtesy of FreeDigitalPhotos.net. Regardless of whether you and your business are working on an inbound or outbound marketing campaign, what makes a marketing campaign effective is an emotional connection - an emotional connection with your readers, your audience, your customers and your potential customers. It used to be that the only way to make that emotional connection was through outbound marketing techniques such as cold calling,...

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The Best Advertising Campaigns of All Time

An advertising or marketing campaign is something that stands out and a good advertising campaign should be something that will stick with you, something you will remember. Slogan's are also something that people tend to remember, such as Nike's Just Do It campaign or Got Milk? so they are just as important as a solid marketing or advertising campaign.  Any business - including small to medium sized businesses - should make sure...

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Revamping Your Brand

Revamping Your Brand is Imperative for Continual Business Growth While it might seem like a lot of work, all businesses large and small should consider revamping their brand, depending on the following factors: Age. How many years has your company had the same look and feel? How long have you had the same logo design where things are measured in weeks and days today? It's imperative for continual business growth to keep your brand fresh... Introduction of a New Product or Service. If your company is about to roll out a new project, property...

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Video Marketing: A Few Video Marketing Ideas That Stand Out

Interesting Video Marketing Campaigns of Summer 2013 Video marketing is becoming increasingly important in today's day and age. Social media marketing and video marketing often go hand in hand, and with the right techniques they could really help a small to medium sized business grow and flourish -- faster than businesses who do not utilize social media or video marketing tactics. Today it is possible for a small to medium sized business to take advantage of video marketing and for an affordable price.  Throughout this blog I have included...

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Cost-Effective Social Media Marketing Strategies for the Small to Medium Sized Business

Ten Ways to Develop Cost-Effective Social Media Strategies Photo Courtesy of FreeDigitalPhotos.net Many small to medium sized business owners find themselves too busy to develop solid social media marketing strategies that will do what they are supposed to...grow their business. Instead, business owners are working in their business, 50 to 60 hours or more per week, not having any time to focus on what matters most. Social media marketing is...

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B2B Marketing Selling Strategies

B2B marketing is one of the best ways to help your business flourish. Photo Courtesy of FreeDigitalPhotos.net. While economic times are still a bit tighter than we would all like to admit, it’s important for business owners to try their best not to skimp on promotion—especially with b2b marketing or marketing to other businesses. A lot of business owners will simply put up a website and run an occasional ad in an industry trade journal. Sure,...

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Social Media Marketing Tips That Will Help Grow Your Business

In today’s technological world it is almost unmanageable for a small to medium sized business to flourish without utilizing social media marketing. Marketing tactics change regularly, so keeping up the rest of the world is essential. With that said, regardless of what kind of business you run, it is very important to continuously look at other avenues that will grow your business. Social media marketing or SMM is imperative for the success...

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B2B Marketing & Social Media

In today’s world, technology and social media is ever-changing. In fact, 2013 is marked as a year that will bring B2B marketing and B2B social media marketing to the top. One main reason for this is because daily social media usage includes B2B customers and prospective customers. Many B2B companies and small to medium sized businesses complain that their customers and prospects do not use social media, but according to a recent report 40% of the...

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