In today’s technological world it
is almost unmanageable for a small to medium sized business to flourish without
utilizing social media marketing. Marketing tactics change regularly, so keeping
up the rest of the world is essential. With that said, regardless of what kind
of business you run, it is very important to continuously look at other avenues
that will grow your business.
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| Social media marketing or SMM is imperative for the success of small to medium sized businesses. Photo Courtesy of FreeDigitalPhotos.net. |
Now, while there are a million
different methods that you can utilize it’s also equally important that you
find ways that will not require you to spend hours upon hours working in your business, rather than on your business. Social media marketing
can do just that, if managed properly and efficiently. Facebook, Twitter,
Google+ and other platforms are increasingly becoming a well-known—and
successful—marketing tool. These platforms can assist your business in
obtaining a healthy and growing fan base that will generate leads,
word-of-mouth and conversions.
At Classic Image we have managed
hundreds of social media marketing campaigns over the last five years. We
understand that the concept of a small to medium sized business handling their
own social media marketing campaign can be overwhelming, but there are many tips
that you can consider utilizing to make your life easier—and to help your
business grow. The last thing you want to do is spend hundreds of hours on
social media efforts only to find out that your approach will not bring in the
results that you desire.
Throughout this blog I’m going to
mention a handful of tips that you can use to help strengthen your social media
efforts and growing your business:
Get More Leads with a Call To Action. There is no question about it—a
social media call to action is an integral and often overlooked element of a social media strategy. Social media gets
prospects, customers and the public primed to want to find out more about what
your business is offering or to engage with you further. You can use any
platform to achieve this, too, such as a blog, Facebook, Twitter or a landing
page. If you strengthen your call to action you will receive a better success
rate, compared to ones without them.
Optimizing
Your Business’ Facebook Posts. Many people don’t even think about adding a
call to action to their Facebook page. However, sometimes just the act of
inviting someone to share your post will be the encouragement a fan or follower
needs to take your suggestions. And this works with any niche. For instance,
you can post a link to your blog or another piece of useful information
(something that you are offering) and ask your fan base to SHARE the
information with their followers or colleagues. It can really be as simple as
that. Take the image below, for example.
Experimentation.
As you continue with your social media efforts it’s always a good idea to
experiment with different call-to-action’s. Take Twitter, for example—it’s a
fast moving stream of content and because of that updates can quickly flow by
readers. While they are deciding on whether to read your full update, a call to
action can practically seize the moment. AND if that reader likes what you have
to offer they will be more inclined to follow you, retweet your message and
visit your page.
Content
is KING. So give it the significance it deserves. Many small to medium sized businesses do not
take into account just how imperative content is when it comes to all of their
marketing campaigns—but especially social media marketing. Fresh, frequent and
quality content is necessary to bring in new clients and customers. In the same
respect, though, even the BEST content in the world won’t do a lick of good if
people are not engaged. Make all of your
content engagement-friendly.
There are many more tricks to the
trade when it comes to social media marketing and how to utilize it to truly
benefit your small to medium sized business, but the best bet is to
test…test…and test again. You will need to test your results and see what works
for your individual business because what might work for your competitor might
not do any good for your business.
If you are someone who is
interested in learning more about how Classic Image can help benefit your
business, we are here to discuss your needs seven days a week. We are home to
some of the top marketing professionals in the business, but at the same time we
are a group of creative professionals that use all tactics to help push
businesses to the top.
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