B2B Marketing & Social Media

In today’s world, technology and social media is ever-changing. In fact, 2013 is marked as a year that will bring B2B marketing and B2B social media marketing to the top. One main reason for this is because daily social media usage includes B2B customers and prospective customers. Many B2B companies and small to medium sized businesses complain that their customers and prospects do not use social media, but according to a recent report 40% of the world uses a social media website every day.

According to the infographic below, created by Saxum, people are using social media each and every day. So as a B2B business, once you begin to identify where your customers and prospects are in regards to social networks, the next step will be to determine what kind of useful content you need to create to connect with them.

 The statistics below show just how important it is for B2B companies and for small to medium sized businesses to use B2B social media marketing:

•  1 out of every 7 minutes spent online is spent on Facebook. 
• 23% of Facebook users check their newsfeed more than 5 times per day. 
• 2.1 billion search queries are conducted on Twitter every day. That’s almost half as many as performed on Google. 
• 1,370 company pages are added to LinkedIn every day. 
• Facebook and Twitter traffic peaks in the afternoon. 
• LinkedIn traffic peaks in the morning. 
• 200 million hours of video are watched on YouTube every day. 
• 10 million presentations have been uploaded to Slideshare. 

There are a wide variety of tactics that businesses can use that will really boost their social media presence. Once this happens you will find that your business will begin to cultivate and flourish. While no one can expect this to happen overnight, you will notice a difference within one to two months of continuous effort.

The infographic below reveals “Social Media in a Day” for B2B social media marketing and small to medium sized businesses.

Classic Image is a creative marketing firm based in Brooklyn, New York, dedicated to helping businesses just like yours move to the top. They have worked with hundreds of small to medium sized businesses in the Brooklyn area--and nationwide--with social media campaigns, content management and all marketing essentials.