How You Can Build the Links that Really Matter

As businesses of all sizes utilize digital marketing, building links becomes increasingly important for growth purposes. Back in the day there was no such thing as building links - marketing was mostly geared towards cold calling, direct mail and print advertising. Today, though, links are imperative. So much so that links can hit businesses' bottom line and link acquisition can help build the businesses bottom line, bring in some serious conversions...

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Exciting Advanced SEO Strategies for 2013

If you're a small or medium sized business it is very important for you to utilize search engine optimization or SEO as part of your marketing campaign because it will help to ensure that your business is searchable and that it will grow as you want it to. The key to profit, growth and wealth is a successful marketing campaign that incorporates search engine optimization, social media marketing and traditional marketing tactics such as direct mailing, email marketing and so on. The slide show below is from an SEO trend presentation in June 2013....

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DIY SEO Tactics for StartUps

Many small businesses owners would probably run from the phrase SEO or Search Engine Optimization if they could. Why? Well, for many small businesses SEO campaigns can be pricey and too sophisticated to invest in. The downside to this is that Search Engine Optimization plays a major role in boosting your web presence and your entire business for that matter. Successful SEO campaigns could bring flocks of customers running your way...and in a reasonable amount of time. It's not a process that takes years if you know what you're doing.  For...

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Best Advertising Tips for the Small to Medium Sized Business

Marketing and advertising tactics have changed a lot over the last decade due to the rapid technological growth and social media. If you are a small business or company who has tried marketing the same way you did even just a few years ago it's likely that you're wasting a lot of money. The truth of the matter is that a wise business owner changes with the times and gets the most from both their advertising and marketing budgets. Today there...

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Top 10 Marketing & Advertising Ideas of 2013 (So Far)

When it comes to marketing and advertising a business it's important to try to think outside the box. There is unlimited potential when it comes to marketing and the more creative you are with your tactics, the more your business will stand out (in most cases). There are many companies out there that will manage your marketing or advertising campaign entirely for a reasonable price, but how you go about launching the marketing campaign for your...

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The Necessity of Integrating SEO and Social Media

Search Engine Optimization or SEO is a marketing tactic that is imperative to the success of small to medium sized businesses today, along with a strong web presence and advertising campaign. A successful SEO strategy can provide a business with the profit, growth and wealth it deserves even if it doesn't utilize social media, but integrating social media is a growing need for SEO campaigns, merging the two worlds as one and delivering a SEO campaign...

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Marketing Your Business on a Tight Budget

There's no way around it, marketing your business is essential for its success. In fact, successful marketing can provide your business with a significant return in a very short period of time -- even on a tight budget. In the past the only choice a business had to market their business effectively were outbound marketing tactics such as advertising, direct mailing, cold calling and so on. Outbound marketing can still be a bit expensive, but there...

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Hashtags and Social Media Marketing Power

As an online business or even a small to medium-sized business, social media marketing is a serious way to market your business. Now, while most business owners know this [or at least have an idea], it is still likely that they don't know just how much social media marketing can grow their business, helping them surpass their competitors. This is equally true of online businesses and small to medium sized businesses. For those of you who are...

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Innovative Ways To Market Your Start-Up Business (and Successfully) Through Social Media Marketing

Over the last ten years technology has advanced quite a bit, including the way that social media is used. First generation social media platforms like Myspace were basically used by people to connect with other like-minded individuals. It was used to share your life and everything about you, including your up and coming band, short films, etc. Today, however, social media is so much more than that -- especially for small to medium sized businesses...

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Content Marketing: How to Grow Your Business With Content

Content is King...it's Just the Way It Is As a small to medium sized business you might have heard the phrase "content is king" somewhere along the line. It might seem crazy, but the truth of the matter is that content IS king and content marketing is something that small to medium sized businesses will need to take advantage of at some point or another, especially if they are looking to grow their business.  We have worked with...

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Great Innovative Marketing Campaigns of 2013 (So Far)

Photo Courtesy of FreeDigitalPhotos.net. Regardless of whether you and your business are working on an inbound or outbound marketing campaign, what makes a marketing campaign effective is an emotional connection - an emotional connection with your readers, your audience, your customers and your potential customers. It used to be that the only way to make that emotional connection was through outbound marketing techniques such as cold calling,...

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The Best Advertising Campaigns of All Time

An advertising or marketing campaign is something that stands out and a good advertising campaign should be something that will stick with you, something you will remember. Slogan's are also something that people tend to remember, such as Nike's Just Do It campaign or Got Milk? so they are just as important as a solid marketing or advertising campaign.  Any business - including small to medium sized businesses - should make sure...

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