When it comes to marketing and advertising a business it's important to try to think outside the box. There is unlimited potential when it comes to marketing and the more creative you are with your tactics, the more your business will stand out (in most cases). There are many companies out there that will manage your marketing or advertising campaign entirely for a reasonable price, but how you go about launching the marketing campaign for your small to medium sized business is entirely up to you.
Marketing and advertising your business can be a lot of fun, so why not let loose and think outside the box. The article below is from a recent article at SpringWise, in regards to the top 10 marketing and advertising ideas as of June 2013. These creative, fun ideas have made various companies and products stand out from the crowd:
1. Magazine ad offers free wifi to readers
Smartphones are everywhere these days, but finding that elusive free wifi connection to use them can be much more difficult. To advertise its Office 365 software, Microsoft teamed up with Forbes magazine and T-mobile to insert a miniature hotspot into selected copies of its May 6 2013 issue. The campaign, created with advertising tech firm Americhip, simultaneously promoted the validity of Microsoft’s cloud-based program and gave Forbes’ readership another reason to carry the publication with them – killing two birds with one stone.
2. In South Africa, drones repurposed to deliver beer to festivalgoers
Brand sponsorships at popular music festivals can be great for businesses, but often limit product choice for attendees. Looking to go that bit further to create brand engagement, Windhoek developed a system whereby revelers at the OppiKoppi festival – taking place in South Africa in August – can order a free beer through their GPS-enabled smartphone and promptly receive a can to their approximate location, delivered through the air via specially-repurposed flying robots.
3. Shopping cart-mounted tablet detects nearby items and offers recipes in real tim
Having made our Top 10 Food & Beverage Ideas list last year for its innovative Recipe Receipt campaign, Hellmann’s returned to provide another unique way to experience the supermarket. Trialled in Brazil, the initiative saw shopping carts fitted with NFC-enabled tablets. When users placed a Hellmann’s product in their trolley, the display showed potential meal ideas they could make with the other items on the shelves next to them. According to the company, sales rose by 70 percent. This is a marketing campaign with serious potential as a future option for in-store advertising.
4. Thailand billboards can be used to build homes when they’re not in use
It’s clear that in the age of internet, consumers know a lot more about brands and how they act on their social responsibility. In order to present itself as a people-centered business, Thailand’s HomePro DIY store collaborated with BBDO Bangkok to create The Other Side campaign. Since the country’s homeless population often reappropriate road-side billboards in order to create makeshift shelters, the company decorated the reverse of their advertisements with wallpaper and fitted them with practical shelves and hangers. When they’d served their use as marketing tools for HomePro, they could then be used to brighten up the lives of those less fortunate.
5. Concept store enables customers to make and share their own digital ‘look book’
You may read the rest of the article here.Social media has arguably become an integral element to any business’s marketing strategy, although there are different ideas on how it can best be used. For the launch of the new Karl Lagerfeld Store in Amsterdam in April, the fashion label tapped into consumer desire to share purchases with friends and family by placing iPads in changing rooms, loaded with an app that enables shoppers to take photos of their look, apply a filter and post online. The store also enables visitors to leave their comments on the Karl Lagerfeld Facebook page via tablets located around the space. A great example of combining the online and offline worlds.
If you're a small to medium sized business that has yet to implement a successful marketing campaign, it's due time. Both inbound and outbound marketing is a way for you to build relationships with your current or prospective clients and grow your business -- faster than many of your competitors. Today there are many companies that you can hire -- and for a reasonable price -- to manage your marketing campaigns, like Classic Image.
These companies will handle the day-to-day marketing needs of your campaigns while you can focus on what matters most... growing your business. In many cases you can get a reasonable quote to jump start your campaign, ensuring that you don't break your bank.
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